CRUNCHYROLL

As Crunchyroll’s Global Director of Brand Stewardship I worked alongside other leaders to evolve the brand’s core articulation during a period of rapid global expansion. In addition I developed key resources and processes to ensure its integrity was maintained across all global touchpoints.

Crunchyroll-Hime

Crunchyroll’s official icon, and mascot, Hime, breathes life into any space she occupies. During my time at Crunchyroll I worked as her brand manager to facilitate and shepherd a number of Hime collaborations, developing crucial processes and strategy in addition to serving as a checkpoint for all activations and approvals.